Running an effective campaign process is one of the key challenges that any marketing organization faces. It is not just about the process efficiency but also about having a profit driven decision making process so that the investments in campaign can stand internal scrutiny.
While many organizations can accurately segment markets and customers, many still struggle to execute efﬁciently. They must rapidly develop and coordinate a myriad of communications, in concurrent campaigns through multiple channels. If those communications don’t reﬂect a true understanding of our customers’ needs, they will continue to see low response rates.
We handle the entire campaign management process of data preparation, creating target segments, holdout of control groups, creating campaign cells, handling multi-channel campaigns, seeding, response calculation and ROI measurement. We handle automation of event or trigger based campaigns, integration with SMS and email service providers, and work alongside your creative agency to execute the campaigns.
Our Campaign Management Framework drives smarter and more profitable campaigns by intelligent targeting, efficient execution and proactive analysis to incorporate insights based on customer responses into future campaigns.
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