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Marketing & Customer Analytics

Marketing analytics solution of DecisionTree helps company to manage the entire lifecycle of the customer, from acquisition to engagement to retention. Our solutions are tailored to each client’s business need with sole purpose of maximizing profit. Our advanced analytics solutions help to improve the effectiveness of marketing initiatives, enhancing the brand and customer equity and increasing the ROI.

The most important basis for consumer centric strategies is to understand what drives customer loyalty; and customer loyalty goes beyond the normal boundaries of transactional behavior. We enable our clients to deliver differentiated customer experiences, tailored to specific consumer values, needs and intentions. By operationalizing predictive analytics, we spot changing behaviors and intercept them with relevant offers and experiences and gain back their loyalty. By employing big-data predictive analytics, we unify activities on mobile devices, online stores, and in-store interactions, and deliver the Omni-Channel experience. We consolidate their demographic, psychographic and most importantly their behavioral and preferential data, to create single view of the customer. With integrated customer data, we have helped our clients to design successful customer engagement strategies.

Marketing Analytics across Customer Life Cycle

Acquisition
  • Market Measurement
  • Response Models
  • Prospect / Product Segmentation
  • Pricing and Promotions
Engagement
  • Customer Segmentation
  • RFM Model
  • Up-Sell Modeling
  • Cross-Sell Modeling
  • Statistical Clustering
Profitability
  • Customer Life Time Value
  • Loyalty Strategy
  • Affinity Analysis
  • Customer/Brand Equity




Retention
  • Churn/Attrition Modeling
  • Propensity of Return
  • Win Back Strategy
  • Customer Satisfaction Analysis



To know more about our solutions, kindly Contact Us