Write to us : info@decision-tree.com

CPG and Retail

DecisionTree helps organizations in the Retail and Consumer Goods industry to institutionalize data analytics and modeling methodologies into their decision making ecosystem, helping them make better, informed and fact based business decisions. Retailers have the ability to capture more information about their customers than they've ever had before, but many are struggling to figure out what it all means.

In order to gain competitive edge in today's changing retail landscape and ensure success, retailers will need to ensure they engage customer with innovative solutions, create value with emerging media, better forecast the market demand and reduce operating costs. DecisionTree’s spectrum of information management, Business Intelligence, and advanced analytics services provides customers with a holistic view of their data. We work with Retailers and CPG companies in the following functions:

Customer
Analytics
  • Customer acquisition
  • Profiling & Segmentation
  • Up-sell / Cross-sell
  • Repeat Purchase Patterns
  • Loyalty Management
  • Customer Lifetime Value
  • Churn Analytics & win-backs
Marketing
Analytics
  • Market Basket Analysis
  • Marketing Mix Modeling
  • Multi-channel campaign effectiveness
  • Product Purchase Cycles
  • Response Modeling
Supply Chain
Analytics
  • Demand forecasting
  • Inventory Optimization
  • Store Optimization
  • Resource Analytics / Optimization
  • Procurement Analytics
  • Logistics Analysis




Merchanidizing and Planning
  • Product Pricing Analytics
  • Shelf space Optimization
  • Out-of-Stock Analysis and Management
  • Location Analytics
  • Store Space Layout Planning and optimization
  • Sales Force Analysis



To know more about our solutions, kindly Contact Us